Vintage Van Heusen Shirts Advertising Sign
An early 20th century painted metal advertising sign for Van Heusen shirts. Measures: Length 59 1/4 inches.
The history of the American Van Heusen company began in 1881 in the Appalachian coal country of Pennsylvania, where Moses Phillips and his son Isaac sold woolen shirts to local coal miners from a wooden handcart. In 1910, Moses and Isaac moved to New York City where they met Dutch immigrant, John Manning Van Heusen who had just invented and patented a “soft-folding collar” that captured the stiff-collar look of the era while affording the wearer a more comfortable fit. The Phillips-Van Heusen alliance was born and in 1921 the shirts were first introduced to the public.